Some of you may already be successful when it comes to applying or asking for sponsorship, others may have had no joy.Obviously I don't have a biggest line of sponsors like William Fox Pitt!!! But have managed to a crew a few over the past year, as well as be successful in competitions and securing a column in Equestrian Life Magazine. With Super X Country also currently running a sponsorship competition this year I have seen a huge range of proposals so feel I can offer those a little bit of advice and help when it comes to applying and what to include.
• Start with an introduction about yourself
• Introduce your horse/horses
• List your previous results and go into detail about your biggest achievement.
• List your current aims for 2012 and maybe include what you are ultimately striving for in the long run.
• Include how you can promote the company (more the better)
• What can you offer them in exchange for the sponsorship?
• Include pictures
Don't under estimate the power of a picture (remember it can tell a 1000 words!)
So how can you stand out from other applicants?Obviously having a website is definitely a bonus; however a website is no good without ranking highly on Google or getting hits regularly. Some companies may want to see your Google analytics to prove it is worth advertising on. So the more you can update it the higher it will rank and the more people will visit it, so try to keep it interesting! But don't think that’s what you need to get sponsorship as there are lots of other ways i.e. Twitter, Facebook, YouTube, even offer them a monthly blog on their website. Next thing is to include what magazines you have been featured in. The more press you can get the more appealing you will become and it’s a way of them getting there money back if they can be mentioned or their logo picture shown in any magazine/newspaper.
Lastly if you are sending proposals to companies not advertising for sponsorship be selective. Make sure you have good knowledge on the company you are writing to, use their products and really believe in them! Writing to your local shops is really worth doing or go and see them in person.
And most importantly get at least one person to read through your application for grammar and spelling mistakes, nothing worse!
I hope you have found this helpful & Good Luck :)